Downing Street has taken down the government-backed advert, described by the lifestyle secretary as “crass”, after this suggested a ballet dancer can “reboot” her career by re-training in cyber security.
Part of the government’s Cyber First marketing campaign, the ad shows a young female tying up her ballet shoes and boots alongside the caption “Fatima’s following job could be in cyber. (she just doesn’t know it yet)” as well as the slogan “Rethink. Reskill. Reboot. inch
The poster : one of several which features people from the variety of other professions – continues to be heavily criticised on social media, along with acclaimed choreographer Sir Matthew Bourne tweeting: “This has to be a joke? Correct? ”
Number ten has said the ad was section of a long-running campaign, but accepted that its timing was “not acceptable”.
The prime minister’s official spokesman said: “This is definitely part of a campaign encouraging individuals from all walks of living to think about a career in cyber safety.
“But this particular piece of content had not been appropriate and has been removed from the particular campaign.
“The authorities recognises the challenge to the cultural business and today the culture secretary offers announced £257m of funding to assist support 1, 385 theatres, artwork venues, museums and cultural companies across England. ”
Author Caitlin Moran also rebuked the ad, tweeting: “I can’t say for sure if the government know they may actually have recently created a ‘Hopes & Dreams Crushing Department’, but for the country already depressed and stressed, I would suggest it’s a bit of a ‘Not right now, dudes’ moment? ”
Shadow mental health minister Doctor Rosena Allin-Khan posted: “Fatima, a person be you. Don’t let anyone else inform you that you aren’t good enough because you may conform to their preconceived social norms. ”
Exactly where jobs have been lost in the UK economic climate
It comes after the chancellor denied stimulating workers in the struggling arts business to retrain.
Rishi Sunak has insisted he was speaking generally about the need for some employees to “adapt” and suggested there is “fresh and new opportunities” readily available for those who could not do their previous jobs.
Responding to the particular backlash over the poster, Culture Admin Oliver Dowden said it failed to come from his department.
He messaged: “I agree it was crass. It was a partner campaign encouraging people through all walks of life to consider a career in cyber security.
“I want to save job opportunities in the arts which is why we are trading £1. 57bn. ”
According to Arts Council England, the particular arts and culture industry adds more than £10bn a year to the UNITED KINGDOM economy, with £3 spent on foods, drink, accommodation and travel for each £1 spent on theatre tickets.